diff --git a/website/Makefile b/website/Makefile
index 8800e89c9..93657ecfb 100644
--- a/website/Makefile
+++ b/website/Makefile
@@ -1,6 +1,21 @@
+######################################################
+# NOTE: This file is managed by the Digital Team's   #
+# Terraform configuration @ hashicorp/mktg-terraform #
+######################################################
+
 .DEFAULT_GOAL := website
 
+# Set the preview mode for the website shell to "developer" or "io"
+PREVIEW_MODE ?= developer
+REPO ?= vagrant
+
+# Enable setting alternate docker tool, e.g. 'make DOCKER_CMD=podman'
+DOCKER_CMD ?= docker
+
+CURRENT_GIT_BRANCH=$$(git rev-parse --abbrev-ref HEAD)
+LOCAL_CONTENT_DIR=
 PWD=$$(pwd)
+
 DOCKER_IMAGE="hashicorp/dev-portal"
 DOCKER_IMAGE_LOCAL="dev-portal-local"
 DOCKER_RUN_FLAGS=-it \
@@ -13,22 +28,31 @@ DOCKER_RUN_FLAGS=-it \
 		--volume "$(PWD)/redirects.js:/app/redirects.js" \
 		--volume "next-dir:/app/website-preview/.next" \
 		--volume "$(PWD)/.env:/app/.env" \
-		-e "REPO=vagrant"
+		-e "REPO=$(REPO)" \
+		-e "PREVIEW_FROM_REPO=$(REPO)" \
+		-e "IS_CONTENT_PREVIEW=true" \
+		-e "LOCAL_CONTENT_DIR=$(LOCAL_CONTENT_DIR)" \
+		-e "CURRENT_GIT_BRANCH=$(CURRENT_GIT_BRANCH)" \
+		-e "PREVIEW_MODE=$(PREVIEW_MODE)"
 
+# Default: run this if working on the website locally to run in watch mode.
 .PHONY: website
 website:
 	@echo "==> Downloading latest Docker image..."
-	@docker pull $(DOCKER_IMAGE)
+	@$(DOCKER_CMD) pull $(DOCKER_IMAGE)
 	@echo "==> Starting website..."
-	@docker run $(DOCKER_RUN_FLAGS) $(DOCKER_IMAGE)
+	@$(DOCKER_CMD) run $(DOCKER_RUN_FLAGS) $(DOCKER_IMAGE)
 
+# Use this if you have run `website/build-local` to use the locally built image.
 .PHONY: website/local
 website/local:
 	@echo "==> Starting website from local image..."
-	@docker run $(DOCKER_RUN_FLAGS) $(DOCKER_IMAGE_LOCAL)
+	@$(DOCKER_CMD) run $(DOCKER_RUN_FLAGS) $(DOCKER_IMAGE_LOCAL)
 
+# Run this to generate a new local Docker image.
 .PHONY: website/build-local
 website/build-local:
 	@echo "==> Building local Docker image"
-	@docker build https://github.com/hashicorp/dev-portal.git\#main \
+	@$(DOCKER_CMD) build https://github.com/hashicorp/dev-portal.git\#main \
 		-t $(DOCKER_IMAGE_LOCAL)
+
diff --git a/website/scripts/should-build.sh b/website/scripts/should-build.sh
index 1d0cb6fd9..9760f4774 100644
--- a/website/scripts/should-build.sh
+++ b/website/scripts/should-build.sh
@@ -1,4 +1,9 @@
-#!/bin/bash
+#!/usr/bin/env bash
+
+######################################################
+# NOTE: This file is managed by the Digital Team's   #
+# Terraform configuration @ hashicorp/mktg-terraform #
+######################################################
 
 # This is run during the website build step to determine if we should skip the build or not.
 # More information: https://vercel.com/docs/platform/projects#ignored-build-step
@@ -10,4 +15,4 @@ if [[ "$VERCEL_GIT_COMMIT_REF" == "stable-website"  ]] ; then
 else
   # Check for differences in the website directory
   git diff --quiet HEAD^ HEAD ./
-fi
+fi
\ No newline at end of file
diff --git a/website/scripts/website-build.sh b/website/scripts/website-build.sh
index 9e33cd83a..f72d70cf9 100755
--- a/website/scripts/website-build.sh
+++ b/website/scripts/website-build.sh
@@ -1,3 +1,8 @@
+######################################################
+# NOTE: This file is managed by the Digital Team's   #
+# Terraform configuration @ hashicorp/mktg-terraform #
+######################################################
+
 # Repo which we are cloning and executing npm run build:deploy-preview within
 REPO_TO_CLONE=dev-portal
 # Set the subdirectory name for the base project
@@ -6,6 +11,15 @@ PREVIEW_DIR=website-preview
 CLONE_DIR=website-preview
 # The product for which we are building the deploy preview
 PRODUCT=vagrant
+# Preview mode, controls the UI rendered (either the product site or developer). Can be `io` or `developer`
+PREVIEW_MODE=developer
+
+# Get the git branch of the commit that triggered the deploy preview
+# This will power remote image assets in local and deploy previews
+CURRENT_GIT_BRANCH=$VERCEL_GIT_COMMIT_REF
+
+# This is where content files live, relative to the website-preview dir. If omitted, "../content" will be used
+LOCAL_CONTENT_DIR=
 
 from_cache=false
 
@@ -28,4 +42,11 @@ fi
 cd "$PREVIEW_DIR"
 
 # Run the build:deploy-preview start script
-REPO=$PRODUCT DEV_IO=$PRODUCT IS_CONTENT_PREVIEW=true HASHI_ENV=project-preview npm run build:deploy-preview
+PREVIEW_FROM_REPO=$PRODUCT \
+IS_CONTENT_PREVIEW=true \
+PREVIEW_MODE=$PREVIEW_MODE \
+REPO=$PRODUCT \
+HASHI_ENV=project-preview \
+LOCAL_CONTENT_DIR=$LOCAL_CONTENT_DIR \
+CURRENT_GIT_BRANCH=$CURRENT_GIT_BRANCH \
+npm run build:deploy-preview
\ No newline at end of file
diff --git a/website/scripts/website-start.sh b/website/scripts/website-start.sh
index c4a4715ef..e0ccdbc6f 100755
--- a/website/scripts/website-start.sh
+++ b/website/scripts/website-start.sh
@@ -1,9 +1,23 @@
+######################################################
+# NOTE: This file is managed by the Digital Team's   #
+# Terraform configuration @ hashicorp/mktg-terraform #
+######################################################
+
 # Repo which we are cloning and executing npm run build:deploy-preview within
 REPO_TO_CLONE=dev-portal
 # Set the subdirectory name for the dev-portal app
 PREVIEW_DIR=website-preview
 # The product for which we are building the deploy preview
 PRODUCT=vagrant
+# Preview mode, controls the UI rendered (either the product site or developer). Can be `io` or `developer`
+PREVIEW_MODE=developer
+
+# Get the git branch of the commit that triggered the deploy preview
+# This will power remote image assets in local and deploy previews
+CURRENT_GIT_BRANCH=$(git rev-parse --abbrev-ref HEAD)
+
+# This is where content files live, relative to the website-preview dir. If omitted, "../content" will be used
+LOCAL_CONTENT_DIR=
 
 should_pull=true
 
@@ -22,4 +36,9 @@ if [ "$should_pull" = true ]; then
 fi
 
 # Run the dev-portal content-repo start script
-REPO=$PRODUCT PREVIEW_DIR="$PREVIEW_DIR" npm run start:local-preview
+REPO=$PRODUCT \
+PREVIEW_FROM_REPO=$PRODUCT \
+LOCAL_CONTENT_DIR=$LOCAL_CONTENT_DIR \
+CURRENT_GIT_BRANCH=$CURRENT_GIT_BRANCH \
+PREVIEW_MODE=$PREVIEW_MODE \
+npm run start:local-preview
\ No newline at end of file